All of these could be key insights that add value to your product or service. When given the opportunity, people often share their honest thoughts, feelings, and questions. We mentioned how a coming soon page is a great way to get pre-launch feedback. Keep in mind that capturing and nurturing these pre-launch visitors could very well be a key contributor to launch day success.Ĥ. For example, you may include a form at the top of the page and an exit-intent pop-up for when visitors attempt to leave the page. What you choose to incentivize them will depend on what you’re launching and the type of audience you’re targeting, but here are a few ideas:ĭon’t hesitate to include multiple email capture methods on the page. While some visitors may have enough interest in your product alone to subscribe, many will likely need an incentive. You can then engage these subscribers through launch day to help bolster your initial sales. One of the most valuable parts of a coming soon page is the opportunity to build an audience of prospective customers by capturing their emails for your email lis t. Include an email capture form (and relevant incentive). For example, a countdown timer can add a dynamic element to the page experience, as the days, hours, minutes, and even seconds tick down to launch time.ģ. You can also add other elements to the page to amp up the anticipation factor. If you’re unsure of an exact day or even month, you can use seasons- Coming Fall 2022, for example. You need enough time to build buzz around your launch and have people hear about it, but you also don’t want the timeline to be so far in the future that people will forget about it. Your timeline shouldn’t be too soon or too far off. Yes, a timeline is important a launch can quickly lose momentum if there are no realistic expectations of when a product will be available. What exactly are you launching-a whole business, new product line, revamped service? Let people know what you’re bringing to market, how it will impact their lives, and when they’ll be able to access it. Describe what people should expect from your launch. That way, you can work on your website in tandem with the coming soon page and simply switch or remove the coming soon page after launching.Ģ. For ease, you can use the same tool with which you plan to build your entire website. Choose a platform to build your coming soon landing page.įirst up is selecting the right tool to build your page.
#Coming soon page how to
How To Create a Coming Soon Page: 5 Steps 1. Follow the steps below, keeping in mind the exact aspects of your page that should be tailored to your business and industry. Now let’s get into building your own coming soon page. And since it’s a single (often simple) page, you can put one together in much less time than an entire website. The purpose of the page goes beyond informing people-you want to generate interest and excitement, capture their contact information to alert them when your product is available, and encourage them to share the page with others.īuilding a coming soon page can offer a head start on developing a customer base and even getting initial feedback to make your launch more successful.
This is why it’s essential to start marketing before your product is available for purchase, and that can include building pre-launch landing pages-specifically a coming soon page.Ī coming soon page is a temporary landing page where you describe a business, product, or service that you haven’t launched yet. Besides thinking about whether your product is designed correctly or your service has covered all the right bases, you also wonder whether people will be interested. Launching a new business -or even just a new product/service-can make even veteran entrepreneurs anxious.
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